Rub it in Why Don’t Ya (RIIWDY) was formulated specifically for Lowen back when she was barely walking, Lowen's Skincare owner's daughter.
This lotions is 100%: paraben free, hypoallergenic, non-comedogenic, void of any added fragrances. Finally, we use minimal natural preservation.
It is safe, effective and long-lasting and particularly great for those with sensitive skin. Read the review on EWG.org : EWG Verified Database.